Study Plan
Your course material will cover a wide variety of topics and subject.
- Marketing planning
- SWOT analysis
- Responding to the macro-environment
- Responding to the micro-environment
- Understanding customers
- Segmentation
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- Research techniques
- Marketing tactics - product, price, place and promotion
- Services marketing
- Business-to-business marketing
- Not-for-profit marketing
- The extended marketing mix
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Read the .
Study Details
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Each new study topic adds to the knowledge you have already gained, and you should be able to complete the entire course within approximately 180 hours of study.
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| 3 months |
15 hours |
| 6 months |
7 hours |
| 12 months |
3 hours |
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| Exams |
1 exam and 4 essays sat at local centre |
| Entry Requirement |
none |
| Study Hours |
180 hours |
| Quality Materials |
Yes - written by industry expert |
| Number of Units |
12 topic areas |
| Number of Assignments |
21 |
Our Chartered Institute of Marketing (CIM) Certificate in Marketing material is written by experts.
Read .
Our Tutors
We recognise that expert support and guidance is vital in helping students succeed, and your Home Learning College Tutor is dedicated to helping you achieve your goals.
When you enrol you are assigned a personal Tutor, an expert in their subject area who is trained to support and coach you throughout the duration of your studies. Tutors are recruited, employed and trained by Home Learning College, ensuring that students have access to the best quality support and tuition available.
You will have unlimited access to your personal Tutor via phone, post or online. From the day you enrol, we are committed to helping you successfully complete your course – and take the next step.
Student Community
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Once you're a member of our Virtual Learning Community you can tap into a great deal more – anywhere and anytime:
Our unique Virtual Learning Community delivers a more involving study experience and greater student success rates. Once registered you'll be able to:
- Meet and chat with any of our 65,000 students
- Participate in online discussion boards
- Set up and manage your own Personal Study Area
- Interact with your Tutor
- Access your assignments and course materials
- Participate in interactive quizzes and e-assessments
- Watch video-casts and download online tutorials
- Access a library of user generated content
- Access additional learning tools
- Access anywhere 24 hours a day
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Take a tour of our unique Virtual Learning Community.
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Home Learning College is the only vocational home study provider within the UK to offer students an interactive online community. Access to our Virtual Learning Community means that you’ll have all the flexibility and benefits of studying from home whilst ensuring that you are never actually studying alone.
Careers
At the end of your Home Learning Course, and with the qualification you want under your belt, the door to a new career is close at hand.
By taking this Chartered Institute of Marketing accredited course you could apply for jobs as a Marketing Assistant and expect to make up to £27,000* per annum. Once you have gained experience within this field you could become a marketing executive who will be able to command a salary of up to £40,000* per annum.
*Source: Hays
Example Roles
Marketing Assistant
£22,000
Source: The Ultimate Recruitment Company: Marketing Salary Survey |
Marketing Executive
£28,000
Source: The Ultimate Recruitment Company: Marketing Salary Survey |